Marketing has come a long way since the days of John Wanamaker and his famous complaint that he didn’t know which half of his marketing spend was useful and which wasn’t, but, as senior Forbes contributor, George Bradt, contends in his article, Wanamaker Was Wrong — The Vast Majority Of Advertising Is Wasted, attribution is extremely difficult to measure and brands would be smarter to try to spot their most loyal customers rather than try to figure out the exact steps that should be attributed to a purchase. …


“The serial number of a human specimen is the face, that accidental and unrepeatable combination of features. It reflects neither character nor soul, nor what we call the self. The face is only the serial number of a specimen,” said author Milan Kundera. It’s a rather unromantic way of looking at what many would consider the most important part of a human being, and Kundera was disregarding so many other ways human beings can be identified, such as through their gait, their voice, even their heartbeat. …


“Sentiment” is a rather intriguing concept. It can mean attitude, feeling, bias, view, thought, and even something as deeply felt as emotion. Sentiment analysis that utilizes AI and machine learning has become a powerful tool for companies to understand how their customers and/or potential customers feel about their company. It can also be used for competitive analysis to take the temperature of a rival’s products or services. “When you can’t convince them with intellect, persuade them with sentiment,” is author Amit Kalantri’s recommendation. …


Marketing has come a long way since the days of John Wanamaker and his famous complaint that he didn’t know which half of his marketing spend was useful and which wasn’t. However, as senior Forbes contributor George Bradt contends in his article, Wanamaker Was Wrong — The Vast Majority Of Advertising Is Wasted, attribution is extremely difficult to measure, and brands would be smarter to try to spot their most loyal customers, rather than try to figure out the exact steps that should be attributed to a purchase. …


Marketing has come a long way since the days of John Wanamaker and his famous complaint that he didn’t know which half of his marketing spend was useful and which wasn’t, but, as senior Forbes contributor, George Bradt, contends in his article, Wanamaker Was Wrong — The Vast Majority Of Advertising Is Wasted, attribution is extremely difficult to measure and brands would be smarter to try to spot their most loyal customers rather than try to figure out the exact steps that should be attributed to a purchase. …


Before he became emperor, Napoleon Bonaparte apparently once pointed at a map of China and stated, “here lies a sleeping lion, let him sleep, for when he wakes up, he will shake the world.” It has been over two centuries since those prophetic words were uttered but, today, China is more than awakening from her slumber. China is nowhere near ready to challenge the U.S. for economic supremacy, but the days of China simply being a country that copies, pirates and counterfeits American and European technology is quickly coming to end. The social and mobile platforms are at the forefront…


In 1999, Rick Levine, Christopher Lock, Doc Searle, and David Weinberger wrote The Cluetrain Manifesto[1], the first thesis of which was: “markets are conversations” (Macy and Thompson, 2011). In the 94 other tenets, the writers made the point that the Internet was revolutionizing the way businesses communicated with its customers and, if businesses didn’t adapt and treat their customers with respect, their customers would desert them. Its tone was irreverent at times — “Companies need to realize their markets are often laughing. At them.” — and deadly serious at others — “We want you to take 50 million of us…


Analyzing a Sports Book for Customers

By Andrew Pearson October 20, 2015

Many sports books are technologically unsavvy. With thin margins and difficult customer acquisition, sports books don’t have enough money for expensive IT solutions. Or so they think. The reality is a sports book only makes money when it completes a bet and SAP HANA allows sports book to accept many more bets than a normal database system. In the highly competitive field of sports betting, sports books must fully understand their customer risk profile and BetWatch™ allows just that. …

Andrew Pearson

Andrew Pearson is the MD of Intelligencia, a software consulting company. Speaker, author, columnist, Pearson writes about IT issues like BI, CI, and analytics.

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