“It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts,” said Sherlock Holmes in A Scandal in Bohemia. Although he was obviously talking about pieces of evidentiary facts…

The renowned American behaviorist, B.F. Skinner, once joked, “The major difference between rats and humans is that rats learn from experience.” Amusing quote, no doubt, but not completely accurate; human beings are, first and foremost, creatures of habit. If a brand can understand those habits on both a micro and…

“I can believe anything, provided that it is quite incredible,” Oscar Wilde once said, cleverly juxtaposing two statements that normally don’t go together while adding a touch of his usual lighthearted irreverence. It was quite an appropriate quip as well because Wilde was living in a time of great upheaval…

In the 1991 movie Until the End of the World, Wim Wenders envisions a world on the edge of the millennia, filled with characters who have the ability to access their dreams through technology similar to today’s Artificial Intelligence (AI) and Virtual Reality. The two lead characters, played by William…

How generative AI can be your creative muse — Introduction As a struggling screenwriter living in Los Angeles over a decade ago, I spent countless hours searching for literary material I thought was filmworthy, adapting that material, then submitting my completed scripts to financiers and distributors as well as venturing to foreign film markets in search of funds and tax…

Today, it can safely be said that we are living in the age of AI. Everywhere you look, companies are touting their most recent AI, machine learning (ML), and deep learning breakthroughs, even though many are just simple predictive or prescriptive analytics technology wrapped up in the cloak of AI…

The renowned American behaviorist, B.F. Skinner, once joked, “The major difference between rats and humans is that rats learn from experience.” Amusing quote, no doubt, but not completely accurate; human beings are, first and foremost, creatures of habit. If a marketer can understand those habits on both a micro and…

Introduction A sea change is coming to the advertising world that threatens to radically alter the way marketers reach consumers and it won’t be a moment too soon because the sector currently boasts more than 5,000 unique marketing solutions, yet the average direct mail campaign response rate is between 0.5 to…

“Having all the information in the world at our fingertips doesn’t make it easier to communicate: it makes it harder,” says Cole Nussbaumer Knaflic, a data storytelling author. She’s right. …